Export market research · Built on your HS code
Ask an exporter why he sells to Dubai and the honest answer is usually that Dubai is where the
first enquiry came from. Twelve years later, still Dubai. Meanwhile Germany buys over ₹8,000
crore of the same product every year and has never heard of him.
Send us your HS code today. Tomorrow you'll know the twenty-five countries that actually buy
what you make, what each one pays per tonne, and how little of it is going there from India.
₹1,699 · PER HS CODE · DELIVERED IN 24 WORKING HOURS
The question nobody asks first
Every exporter knows his HS code. Ask him to name the top five importing countries for it and the room goes quiet.
That isn't a failure of intelligence. Nobody hands you this information. It sits inside published trade statistics that almost no exporter in India has the time or the reason to go and assemble. So the market ends up getting chosen for you — by whoever happened to write in, or whichever exhibition had a stall going cheap.
01
Twenty-five countries, ranked by what they actually spend on your product. Not opinion, not somebody's forecast. Customs declarations.
02
Of those twenty-five, how much is already going from India? A big buyer that India has ignored is an open door, and it stays open until somebody walks through it.
03
Price per tonne, country by country. The same goods fetch five and a half times more in one market than in another. Most exporters have never once seen this number.
A worked example, start to finish
HS 3918 — floor coverings of plastics, in rolls or tiles. Vinyl flooring, the sheet that goes down in offices, hospitals and showrooms. India has the polymer, the extruders and the labour. There is nothing about this product we cannot make.
Here is what the five tables say about it.
Every figure below is drawn from the 2017–2021 reporting years and stays fixed, so you can check the whole worked example against one period. Your own report is not this period. It covers the most recent five years countries have reported — currently through 2025.
1 · Where the demand actually is
Top import markets, HS 3918, 2021 · US$ '000
The world bought US$ 13.79 billion of this in 2021 — roughly ₹1.1 lakh crore — against US$ 7.99 billion five years earlier. Up 73%. This market is still opening, not closing.
This is the table that tends to change the conversation.
2 · Where India isn't
India's share of each import market, HS 3918, 2021
| Import market | Imports from world | From India | Both on the same scale | Share |
|---|
US$ '000. A country marked < 221 is one India ships so little to that it doesn't make our own top twenty-five list — so the true figure is somewhere between that and nothing at all. We show the ceiling rather than guess at the number. Nine of these twelve take under a quarter of one per cent from India; only the United States, Saudi Arabia and Italy are exceptions.
The output
Six countries. Big, still growing, and buying next to nothing from India. Anyone in this product who read nothing else on this page now has somewhere to start on Monday — with the size of each market, how fast it is moving, and exactly how much room is left in it.
Import values US$ '000, 2021. Growth is 2017 to 2021. India's share as in table 2 above. Ranked on market size weighted by five-year growth, limited to countries where India's share sits below 0.15% — a fifteenth of what a proportional share would be.
4 · Somebody else aimed at it
Exports to the world, HS 3918 · US$ '000
In 2017 India shipped 4.3× more of this than Viet Nam did. Four years later Viet Nam was shipping 9.9× more than us. And Cambodia — which exported nothing whatsoever in 2017 and 2018 — closed 2021 at US$ 39.97 million, about half of India's entire world total for the code.
5 · And the price you have been accepting
What India got per tonne, ranked · every destination · HS 3918, 2021 · US$
5.5×
Between the best price and the worst — same code, same year
−44%
Fall in India's average realisation, 2017 to 2021
Same four-digit code, same year, same country shipping it. India's average realisation slid from US$ 2,950 a tonne in 2017 to US$ 1,645 in 2021 — down 44% — while the tonnage we shipped nearly doubled. More containers going out, less money coming back per container.
One thing to be clear about
Which is exactly why we picked it. Vinyl flooring is about as dull as a product gets — no craft heritage, no story, no clever positioning. Plastic sheet in a roll, and a set of numbers anybody can go and check.
Nothing above came from knowing anything about flooring. All of it came out of the tables.
Run those same five tables on basmati, on surgical gloves, on brake pads, on turmeric, on machine tools, on handloom cotton, and the same shape turns up. There is a Germany inside every HS code — some large buyer, growing every year, that India has never once gone after properly. Yours is sitting there today. Nobody has shown it to you.
The deliverable
You're not getting a database login, and you're not getting a sixty-page PDF that sits unopened in your downloads folder. Five tables. Latest five years, top twenty-five countries, your code — laid out so somebody who has never read a trade statistic in his life can work from them the same afternoon.
The world's twenty-five biggest buyers
Top 25 countries importing your HS code from the entire world, ranked by import value, latest five years.
Answers
Where is the money, and is it growing or shrinking?
India's exports to those markets — by value
What India already ships to each of those twenty-five countries for your code, with the five-year trend.
Answers
Which big buyers has India left wide open?
India's exports to those markets — by quantity
The same twenty-five destinations measured in tonnes rather than dollars, over five years.
Answers
What does a real order in this market look like?
India's exports to those markets — by unit value
Value divided by quantity: the price per tonne India actually realises in each destination, five years running.
Answers
What can I quote here without losing the order — or the margin?
Every country you are competing against
All exporting countries supplying the world with your HS code, ranked by export value, latest five years.
Answers
Who holds this market, and who is taking it from them?
See it before you buy it
The complete report for HS 3918 — five tables, five years, twenty-five countries, with nothing held back for the paying version. Read it, check the figures against any source you like, then decide.
Take it away, check it against whatever source you trust, show it to whoever signs off the spend.
HS 3918 — Floor coverings of plastics, whether or not self-adhesive, in rolls or in the form of tiles. Reporting years 2017–2021. Built from official customs declarations as reported by each country. Your report follows this exact structure, at 2, 4, 6 or 8-digit level, for the latest five years on record.
What it costs
A stall at a foreign exhibition runs into lakhs. A market entered on a hunch costs you a year. One container quoted at the wrong rate per tonne can cost more than this report does on the very first shipment — and you won't even find out that it did.
Go in knowing which of the countries walking that hall actually import your product, and what they pay for it. Three days is enough for six real meetings or forty polite ones.
Table 04 shows what every destination has genuinely paid per tonne across five years. Quote off that instead of off the fear of losing the enquiry.
The countries buying heavily from the world while India sits under half a per cent. Short list, specific to your product, and nobody else in your line is reading it.
Export market research
₹1,699
per HS code, complete
Flat rate. Order as many codes as you need in a single payment — no packages, no minimum.
Not sure your code has enough trade behind it? Ask on WhatsApp first — we'll tell you before you pay anything.
Who this is for
You make it and you already export somewhere. The only real question is which country to open next — and whether the one you'd half decided on is worth the airfare.
You can source almost anything. Knowing which codes have large, growing buyers that India under-supplies tells you which lines are worth picking up in the first place.
You have the product, you have the IEC, and no idea where to begin. Begin with the twenty-five countries already buying it — not with whoever answers a cold email.
Know the demand trend of the countries whose buyers walk that hall, and what they pay per tonne, before you pay for the stall. It changes what you put on display and what you write in the quotation.
How we work
You're buying research, so the only thing that really matters is whether the numbers hold up. Ours are built to be argued with.
Every number comes from the official customs declarations that governments file with the international trade bodies. Nothing is modelled, forecast or filled in by hand. If a figure looks wrong to you, it can be traced back.
All five tables for HS 3918, complete, before you spend a rupee. Most services show a blurred screenshot and ask you to trust them. Read ours, check it, then decide.
Some codes carry very little world trade, and a table of small numbers helps nobody. Ask before paying and we'll say so plainly, even when it costs us the order.
You pay once, per code. No subscription, no auto-renewal, no card kept on file. Payment runs through Razorpay, so your card details never reach us at all.
Not a chatbot and not a ticket queue. Message the number below before or after you order and you'll have a reply the same working day.
If a figure isn't clear, or the layout doesn't suit how you need to use it, say so and we'll redo it. A report you can't act on is worth nothing to either of us.
Order
Add the codes you want, tell us where to send the report, and pay. No account, no email chain, and nothing to chase afterwards.
Your codes
Don't have your code to hand? It's on your shipping bill and on every export invoice you've raised — that's the quickest place to find it. If you haven't shipped yet, your CHA or freight forwarder will have it, and the DGFT and customs tariff schedules are public. The code you give us is the one we research.
Where to send it
Rather ask something before you order? Message us on WhatsApp +91 72496 97184 and we'll tell you what the data looks like for your code before you spend anything.
Questions
Twenty-five countries are buying your product this week. You could know which ones by tomorrow morning.
WhatsApp +91 72496 97184